10 powerful Instagram marketing tips for 2020 that won’t cost you a dime

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You most definitely clicked because you want the marketing tips but first, let us give you some staggering Instagram facts.

In only 10 years of its creation, Instagram hit more than 1 billion monthly active users all over the world surpassing platforms like Snapchat which has 49 million monthly active users and Twitter which has 330 million monthly active users. Little wonder why businesses have adopted Instagram as one of their main revenue-generating tools.

Instagram marketing tips
Instagram marketing tips
Instagram marketing tips

Over 95 million photos are posted every day and 4.5billion likes are given. As of today, Instagram has over 2 million advertisers and 25 million active business profiles.

So with all these staggering numbers, it is no surprise that you feel like your business does not stand a chance and that is why we are sharing this 7 Instagram marketing cheat sheet to help you milk the platform for all that it is worth.

For the best results, you’ll want to start using these Instagram marketing tips immediately. This is the stuff that’s working right now on Instagram, but in another year it could be a totally different story.

First, you need to;

Switch to a business profile:

Before you go further, make sure that you have an Instagram Business Account.

Instagram business accounts offer some extra benefits like <Contact> and <Insight>. These 2 help your Instagram account to function as a website (if you don’t already have one).

Define your goals and audience:

Too many businesses start out without knowing their goals or who they really want to reach. Instagram marketing can mean different things to different marketers. Are you looking to:

  • Increase brand awareness?
  • Get new leads?
  • Establish your brand as an industry leader?
  • Make sales?

Define what your goal is and target market so that you can create content that addresses both your goals and appeals to your market.

Advertise with Videos:

We can’t promise that each video you post on Instagram will generate millions of interactions but we can tell you that they are a key driver to generate higher engagement on Instagram (twice as much compared to image and carousel posts).

Get Crafty with Your Hashtags and Links:

If you already have a popular brand slogan or phrase, consider making that your branded hashtag. Coca-Cola successfully accomplished this with their hashtag, #ShareACoke.

Create engaging hashtags. You can also tell a story with your hashtags. 

Leverage User-Generated Content (UGC):

User-generated content is by nature authentic and compelling. 

It would indeed be nice if you will have original content and not have to worry about creating content for a while.

For inspiration, check out brands like Jumia that use UGC on their Instagram page.

Start Using Instagram Stories:

Every day, over 200 million people view Instagram Stories. That’s now more than SnapChat – making it one of the fastest-growing platforms, ever!

With the Instagrams algorithm regularly changing, and regular tweaks to who appears in your newsfeed, some users have noticed their engagement rates have dropped.

The best part of Instagram Stories is that if you’re continually engaging with your audience, you now have the opportunity to be seen more often – keeping you front of mind.

Tag Hashtags/Locations in Stories and Get Twice the Views

Monitor Your Metrics

After waving goodbye to vanity metrics, you are wondering what metrics you should be tracking.

Keep an eye on the growth rate of your page. Yes, we said growth rate and not number of followers. 

Next is to measure your engagement rates. This includes likes and comments. Post shares and saves also count as engagement. You can use a free Instagram engagement calculator.


Instagram is fast dominating the social media space and has become the goto place for image searching and sharing and these tips can help you stay up the Instagram algorithm ladder.

If you need social media professionals to handle your Instagram and entire social media marketing for you, visit our social media management page to choose a package that best suites your business at this time.

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