Social media has become the go-to platform for almost everything. Ranging from news to sports, shopping, travel or just any information. According to Hootsuite, over a million new people join social media every day.
Given the current importance of social media, many businesses flock to social media hoping to connect with their target audience and only businesses that stand out would be noticed.
Social media is dynamic and as a result, there are social media trends to watch out for every year if you want your brand to stand out.
Here are 10 trends that can make your business stand out and get noticed by potential customers in 2020:
Video story content will continue to grow.
Social media examiner estimates that video content will make up 82% of content on social media. There will be a need to create engaging video content that captures user attention.
Influencer marketing will tend to Nano influencers
Brands will now use people will fewer followers. This is to say that in addition to macro and micro-influencers, brands will also engage nano influencers because of their smaller but better-defined audiences.
Increase in user-generated content
People will move away from invasive advertising to user-generated content. This will show the brands’ authenticity and position the brand as a part of the community (social proof). – Talkwalker
Facebook groups will provide a big opportunity for brands.
Organic feed reach continues to decline on Facebook. However, businesses can create and nurture their own communities. Businesses will be able to reduce the money spent on ads and also amplify their niche. – Pr daily
Higher adoption of Augmented reality and Virtual reality.
Spearheaded by Instagram and Snapchat, AR and VR will change the way people view things. Instagram and Snapchat for instance, already use AR for their numerous photo filters – Influencer marketing hub.
Ephemeral content will keep gaining popularity
With attention span declining by the day, only contents that last for a given period of time will keep being popular. The use of stories and other ephemeral content will keep gaining popularity. According to Influencer marketing hub, IG story usage increased about 500 million in January 2019.
Niche social media platforms will perform well.
Platforms like TikTok that are niche-specific have seen a significant increase in their popularity. This is because about 2.5bilion of the world’s population who are referred to as the gaming population will continue to flock to these platforms.
Marketing strategies should include TikTok
Launched in 2016, TikTok continues to grow in leaps because most of its users are Gen Z. Therefore, brands that wish to reach out to this Gen Zers will have to include TikTok in its social media marketing strategy.
Less emphasis on vanity metrics
As we saw in 2019, Instagram took the lead by removing the ‘like’ count. With the ‘like’ button losing its influence, brands and influencers will have to find a way to adapt and make the most out of their posts.
Social shopping will be incorporated into social platforms.
Businesses already use social media to advertise and sell their products and services. In addition to that, the social platforms will need to incorporate payment platforms to encourage shopping in-app.
P.S Not all businesses might need to apply all these trends, however, it is important to know which trend works best for your business and how to apply it.
Find the gaps that you need to fill in your social media marketing strategy and concentrate on making the trends work for in 2020.